Facebook Flyers suck. This is a well documented fact.
Late last week FB released ‘Flyers Pro’ which offers flyers on a CPC (Cost per Click) basis. Sweet!
There is a $50 a day Spend Cap. Some people are getting around that with multiple accounts, but others are having accounts deleted for such tactics. Clicks can be had […]
Rumors have been circulating and they appear to be true. The major carriers (AT&T, Verizon, Sprint etc) will be adding a step three confirmation to all Ringtone leads.
Back in the good old days, users simply entered their mobile number and hit submit. Provided that number was for a cell on any of the major networks […]
Jaxtr is a social communications startup in downtown Menlo Park backed by August Capital, Mayfield, Draper Richards, Draper Fisher Jurvetson, Founders Fund and other top-tier venture investors. Our user base has doubled every month since the launch of our public beta in March, and we now have over one million registered users who have created a jaxtr link for their phone.
We are looking for our first UX/UI designer. This is a great opportunity for someone who is skilled at creating simple and intuitive web applications and is ready to take on the challenge of extending that paradigm to worldwide voice communications on mobile and landline phones. You will be working with a group of like-minded individuals who are excited to be changing the global communications landscape. We are a small team with big ambitions, which makes coming to work a lot more exciting!
Responsibilities:
- Defining and refining the user experience throughout the site to achieve company goals
- Designing interaction models, workflows, wireframes, information architectures, and user interfaces
- Authoring design specifications
- Proposing alternative designs for conducting A/B tests
- Creating graphic elements and visual mockups that can be implemented by engineers
Qualifications:
- 2+ years of startup experience–ideally at high-traffic consumer Internet site
- Demonstrated experience in designing usable web-based applications
- Expertise in graphic design, interaction design, HTML, CSS
- Understanding of Javascript, AJAX, and Flash
- Ideally, prior working experience includes social networking, user-generated content, viral marketing and/or online marketplaces
- Solid academic background in human-computer interaction or related field (BS or MS in Computer Science or related field a big plus).
Jaxtr is a social communications startup in downtown Menlo Park backed by August Capital, Mayfield, Draper Richards, Draper Fisher Jurvetson, Founders Fund and other top-tier venture investors. Our user base has doubled every month since the launch of our public beta in March, and we now have over one million registered users who have created a jaxtr link for their phone.
We are looking for our first UX/UI designer. This is a great opportunity for someone who is skilled at creating simple and intuitive web applications and is ready to take on the challenge of extending that paradigm to worldwide voice communications on mobile and landline phones. You will be working with a group of like-minded individuals who are excited to be changing the global communications landscape. We are a small team with big ambitions, which makes coming to work a lot more exciting!
Responsibilities:
- Defining and refining the user experience throughout the site to achieve company goals
- Designing interaction models, workflows, wireframes, information architectures, and user interfaces
- Authoring design specifications
- Proposing alternative designs for conducting A/B tests
- Creating graphic elements and visual mockups that can be implemented by engineers
Qualifications:
- 2+ years of startup experience–ideally at high-traffic consumer Internet site
- Demonstrated experience in designing usable web-based applications
- Expertise in graphic design, interaction design, HTML, CSS
- Understanding of Javascript, AJAX, and Flash
- Ideally, prior working experience includes social networking, user-generated content, viral marketing and/or online marketplaces
- Solid academic background in human-computer interaction or related field (BS or MS in Computer Science or related field a big plus).
Manager – Digital (Media and Marketing) Analytics – Strategy & Analysis – New York, NY
Digitas is a marketing services firm that helps leading global brands build enduring relationships with their customers. We accomplish world class results by bringing together strategy, creative and technology across all marketing channels. If you’re interested in making your clients successful, inspiring co-workers to new heights, and improving even the most dramatic results, we have a home for you.
Summary
The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we:
o Discover new paths for growth by uncovering and developing new segments, products, and channels
o Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment
o Lay the Strategy foundation for companies just starting to develop relationship marketing capabilities
The Manager, Digital Media Analytics will work closely with our senior leaders to provide integrated media and marketing analytical solutions across customers and channels to improve client decision-making.
Responsibilities
o Determine the effectiveness of direct marketing activities through various analytical methods including but not limited to: segmentation, value schemes and predictive modeling
o Responsible for ensuring that quality and timeliness of measurement deliverables meet client expectations and identifying measurement opportunities within client relationships
o Manage vendors on a project basis to implement measurement solutions as well as single contributor on projects and tasks
o Work across offline and online channels to establish and maintain measurement infrastructure
o Provide leadership and direction to assigned staff on all aspects of client deliverables including preparation, management of project budgets and resource allocation
o Perform ongoing training activities to educate staff in strategic analytical concepts and issues
Qualifications
o Minimum of 3 years’ experience in a direct marketing agency or consulting environment preferred
o BS in statistics, mathematics, or economics, an advanced degree is a plus.
o Possess functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements
o Extensive experience with analytic segmentation, database marketing, CRM tools and technologies, test design, reporting and analysis design, measurement strategy development, statistical modeling, financial modeling, web marketing measurement and site analysis
o Proficient in Microsoft Office with strong expertise in SAS, SQL, SPSS, Excel, and Access in addition to:
Website traffic analytics software (tagging and log file based) such as WebTrends, WebSideStory (HitBox/HBX), CoreMetrics, Omniture SiteCatalyst, Urchin, Visual Sciences, IBM SurfAid
Ad serving platforms such as DoubleClick/DART, Poindexter, BlueStreak/Ion, Mediaplex/MOJO, Atlas
Paid search engine marketing data sources such as Google, Overture/Yahoo, Did-It and GoToast
Must possess strong verbal, written and presentation skills
o Some travel might be required
Manager ? Digital (Media and Marketing) Analytics ? Strategy & Analysis ? New York, NY
Digitas is a marketing services firm that helps leading global brands build enduring relationships with their customers. We accomplish world class results by bringing together strategy, creative and technology across all marketing channels. If you?re interested in making your clients successful, inspiring co-workers to new heights, and improving even the most dramatic results, we have a home for you.
Summary
The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we:
o Discover new paths for growth by uncovering and developing new segments, products, and channels
o Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment
o Lay the Strategy foundation for companies just starting to develop relationship marketing capabilities
The Manager, Digital Media Analytics will work closely with our senior leaders to provide integrated media and marketing analytical solutions across customers and channels to improve client decision-making.
Responsibilities
o Determine the effectiveness of direct marketing activities through various analytical methods including but not limited to: segmentation, value schemes and predictive modeling
o Responsible for ensuring that quality and timeliness of measurement deliverables meet client expectations and identifying measurement opportunities within client relationships
o Manage vendors on a project basis to implement measurement solutions as well as single contributor on projects and tasks
o Work across offline and online channels to establish and maintain measurement infrastructure
o Provide leadership and direction to assigned staff on all aspects of client deliverables including preparation, management of project budgets and resource allocation
o Perform ongoing training activities to educate staff in strategic analytical concepts and issues
Qualifications
o Minimum of 3 years? experience in a direct marketing agency or consulting environment preferred
o BS in statistics, mathematics, or economics, an advanced degree is a plus.
o Possess functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements
o Extensive experience with analytic segmentation, database marketing, CRM tools and technologies, test design, reporting and analysis design, measurement strategy development, statistical modeling, financial modeling, web marketing measurement and site analysis
o Proficient in Microsoft Office with strong expertise in SAS, SQL, SPSS, Excel, and Access in addition to:
Website traffic analytics software (tagging and log file based) such as WebTrends, WebSideStory (HitBox/HBX), CoreMetrics, Omniture SiteCatalyst, Urchin, Visual Sciences, IBM SurfAid
Ad serving platforms such as DoubleClick/DART, Poindexter, BlueStreak/Ion, Mediaplex/MOJO, Atlas
Paid search engine marketing data sources such as Google, Overture/Yahoo, Did-It and GoToast
Must possess strong verbal, written and presentation skills
o Some travel might be required
Sep
11
SEOmoz - SEO Expert Quiz
My Online Marketing roots are in SEO. I’ve been mostly out of the game for the past year and a half, which is a lifetime in that industry… Anywho, Rand and the gang whipped up a fun little SEO Quiz. 75 questions ranging from dead simple to real noodle scratchers. I set upon it with […]
Apple unveiled the new iPods today as well as dropping iPhone prices to only $399. What does this mean for affiliate marketers? It means the will soon be a whole schwack of new users to target with our promotions. Getting the word out will no longer be tied to people at a desk in front […]
Facebook keeps profiles hidden from Googlebot and friends. Until today! Now GOOG will start crawling the millions of profiles which hopefully will give me more to look at when I google myself. Right? Wrong… All that FB will be showing now is listing of peoples names and networks.
… Not exactly a billion pages of quality […]
We’re a young, dynamic, fast growing company with a focus on building the next growth company in the web space. We are looking to complete an aggressive team with a great Web Application Developer that is highly motivated by the idea of getting big fast. Our team is focused on inspired leadership, honesty, integrity and team work. We are an established, profitable company and offer a comprehensive benefits package including equity.
Qualifications:
• Expert understanding of building scalable next generation web applications.
• Hands-On Technical Leadership (expert LAMP skills)
• Ability to drive an agile development environment
• Ability to execute on bringing new products to market quickly.
• ROI-centric mind set.
• Willingness to work incredibly hard to be part of, and contribute to, greatness in the organization, as well as an understanding of the single-minded focus necessary to achieve that greatness, and the rewards that come with it.
• Should possess highly competitive “winning” spirit.
