This was the resounding message from a session titled, ‘National Advertisers Going Local’. The session raised many interesting questions and challenges for online Local media.
So why are national advertisers at a Local conference?
1. They have big budgets - national advertisers currently account for 15% of local ad spend (not including Franchise or Co-Op money)
2. They […]
Today finds me in Los Angeles, at Kelsey’s ILM’07 event, listening to a session titled “Convergence of Local Media and Directories”. The convergence, it turns out, is all about how consumers search for local services. The panel’s doing a great job hashing through what it might mean to have effective local search, and there’s disagreement […]
There’s supposed to be free WiFi here at the JetBlue JFK terminal. Last time I was here no one could get it to work so I didn’t feel bad that it didn’t work for me either; was even a little smug that I could limp by on EVDO (which is usually fine in US terminals but has bad reception here)….
Today’s Kelsey Group panel presenting best practices for PPC targeting confirmed what those of us in the industry working with advertisers have probably already discovered.
Today it takes more to spend less when it comes to doing PPC targeting accurately.
For example, the average search query on engines today is 4.5 words compared to just two words […]
Coming to a PDF Near You: Adobe announced today that it is teaming with Yahoo to put text-based ads in PDF files. … The new and improved version of Apple’s iPhone will be able to download from the Internet at a faster rate, AT&T CEO Randall Stephenson announced last night. … For Facebook, Nothing’s Set in Concrete: Responding to criticism from MoveOn, Facebook execs are looking into changes to the recently launched Beacon advertising tool.
How was the first Republican CNN-YouTube debate? So exciting I fell asleep! I missed the last six questions and had to catch them in YouTube’s helpful playlist from the night. There’s also live-blogging coverage from the New York Times, ABC News and Mahalo.
There were no melting-snowman questions to trivialize Mitt Romney’s participation, but there was […]
The rumors have been a-flyin’ recently about the reported talks between LinkedIn and News Corp.
Billing itself as the “professional” social network, the serious cousin to the party-hearty twins of MySpace and Facebook, the LinkedIn service is squarely aimed at those with a task in mind from networking to recruiting to career advancement.
In many ways, it […]
Walt answers questions about transferring music to a BlackBerry Pearl, using an external hard drive with Leopard’s Boot Camp and removing unwanted software.
Amazon’s Kindle makes buying e-books easy, but its hardware design and its software user interface are marred by annoying flaws, Walt Mossberg says.
Nov
28
Verizon OPEN Wireless
Very surprising and welcome announcement from Verizon Wireless yesterday: “Verizon Wireless today announced that it will provide customers the option to use, on its nationwide wireless network, wireless devices, software and applications not offered by the company. Verizon Wireless plans to have this new choice available to customers throughout the country by the end of 2008… “ ‘This is a…
