Directory Submissions are often seen as the cheap and easy links, usually a starter foundation to get a site noticed before some better link building work is done. I’ve seen brand new sites stop ranking for their own name after a few hundred directory submissions, even spread out with different titles and descriptions.
So what happens when you are working with sites, that have thousands / millions of links, are getting new ones on a daily basis but can still generate more search engine traffic. Well, apart from the obvious:
- Improving all-over on Page SEO
- Finding Strategic links that havn’t been picked up
- Getting solid Paid Directory links
As 99% of our readers will know, anchor text is an important factor in website backlinks in order to rank for certain terms, so when these huge sites are trying to rank for a lot of terms, things can become difficult.
While directory submissions can kill a fairly new site (especially in a competitive niche), they can do wonders for the rankings of authority sites, these findings are from the work we have been doing ourselves. Some of the thoughts behind why this is happening include:
- The sites already has a high number of links
- It’s viewed as an authority already and is unlikely to be penalised for these links
- Links are very wide-spread to the sites and not just coming from one location source i.e. directories
Maybe you can learn something from all this. We aren’t saying that you shouldn’t do directory submissions for new sites, but don’t make it your main source for quality links. We tend to use these to help ‘bulk-up’ on the anchor text that a site is getting, how long this will work well for we don’t know.
What do you do that is working well?
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