Manager – Digital (Media and Marketing) Analytics – Strategy & Analysis – New York, NY
Digitas is a marketing services firm that helps leading global brands build enduring relationships with their customers. We accomplish world class results by bringing together strategy, creative and technology across all marketing channels. If you’re interested in making your clients successful, inspiring co-workers to new heights, and improving even the most dramatic results, we have a home for you.
Summary
The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we:
o Discover new paths for growth by uncovering and developing new segments, products, and channels
o Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment
o Lay the Strategy foundation for companies just starting to develop relationship marketing capabilities
The Manager, Digital Media Analytics will work closely with our senior leaders to provide integrated media and marketing analytical solutions across customers and channels to improve client decision-making.
Responsibilities
o Determine the effectiveness of direct marketing activities through various analytical methods including but not limited to: segmentation, value schemes and predictive modeling
o Responsible for ensuring that quality and timeliness of measurement deliverables meet client expectations and identifying measurement opportunities within client relationships
o Manage vendors on a project basis to implement measurement solutions as well as single contributor on projects and tasks
o Work across offline and online channels to establish and maintain measurement infrastructure
o Provide leadership and direction to assigned staff on all aspects of client deliverables including preparation, management of project budgets and resource allocation
o Perform ongoing training activities to educate staff in strategic analytical concepts and issues
Qualifications
o Minimum of 3 years’ experience in a direct marketing agency or consulting environment preferred
o BS in statistics, mathematics, or economics, an advanced degree is a plus.
o Possess functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements
o Extensive experience with analytic segmentation, database marketing, CRM tools and technologies, test design, reporting and analysis design, measurement strategy development, statistical modeling, financial modeling, web marketing measurement and site analysis
o Proficient in Microsoft Office with strong expertise in SAS, SQL, SPSS, Excel, and Access in addition to:
Website traffic analytics software (tagging and log file based) such as WebTrends, WebSideStory (HitBox/HBX), CoreMetrics, Omniture SiteCatalyst, Urchin, Visual Sciences, IBM SurfAid
Ad serving platforms such as DoubleClick/DART, Poindexter, BlueStreak/Ion, Mediaplex/MOJO, Atlas
Paid search engine marketing data sources such as Google, Overture/Yahoo, Did-It and GoToast
Must possess strong verbal, written and presentation skills o Some travel might be required
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