Random House, Inc./New York, NY
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann AG, one of the foremost media companies in the world. The Crown Publishing Group, which includes Crown Adult Trade Books, Random House Audio, and Information Publishing Group which includes Fodor's Travel, is looking for an Online Media Manager / Sr. Manager to join a newly created online marketing team. As the Online Media Manager / Sr. Manager you will be responsible for developing and managing online marketing programs designed to acquire new customers. The ideal candidate will have 3 to 5 years experience in online marketing, with strong experience managing various and diverse media outlets (paid search, affiliate marketing, lead generation, ad networks, social media, etc.) and building high-level relationships with online partners/vendors. This individual will be able to implement reporting, analysis and strategies to improve marketing campaigns in order to generate new customer acquisition and positive ROI. The candidate will have a proven ability managing multiple, competing priorities simultaneously. Responsibilities include but are not limited to the following: Responsibilities: •Manage search marketing campaigns for multiple programs, and employ as appropriate, advanced search techniques such as contextual ads, geo-targeting, and day-parting. •Manage all aspects of our affiliate program including offer strategy, creative development and recruiting new partners. •Identify, evaluate, and implement performance-based programs to support traffic, lead, and revenue goals. •Solicit and evaluate online media proposals from advertising networks. •Implement and review creative and copy, as well as testing multiple ads in order to identify the most effective ad placement. •Interpret and evaluate ROI analyses and recommend new strategy enhancements based on campaign results and market conditions.
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Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann AG, one of the foremost media companies in the world. The Crown Publishing Group, which includes Crown Adult Trade Books, Random House Audio, and Information Publishing Group which includes Fodor's Travel, is looking for an Online Media Manager / Sr. Manager to join a newly created online marketing team. As the Online Media Manager / Sr. Manager you will be responsible for developing and managing online marketing programs designed to acquire new customers. The ideal candidate will have 3 to 5 years experience in online marketing, with strong experience managing various and diverse media outlets (paid search, affiliate marketing, lead generation, ad networks, social media, etc.) and building high-level relationships with online partners/vendors. This individual will be able to implement reporting, analysis and strategies to improve marketing campaigns in order to generate new customer acquisition and positive ROI. The candidate will have a proven ability managing multiple, competing priorities simultaneously. Responsibilities include but are not limited to the following: Responsibilities: •Manage search marketing campaigns for multiple programs, and employ as appropriate, advanced search techniques such as contextual ads, geo-targeting, and day-parting. •Manage all aspects of our affiliate program including offer strategy, creative development and recruiting new partners. •Identify, evaluate, and implement performance-based programs to support traffic, lead, and revenue goals. •Solicit and evaluate online media proposals from advertising networks. •Implement and review creative and copy, as well as testing multiple ads in order to identify the most effective ad placement. •Interpret and evaluate ROI analyses and recommend new strategy enhancements based on campaign results and market conditions.
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