New Media Planner

I thought I would be ’smart’ and leave this till the last day of 2007, simply due to the fact that things would be a bit more accurate than if I had of done this a few days earlier.

2007 wasn’t a a great year, but it certainly wasn’t a bad one, the blogging was majorly inconsistent and I didn’t start to see the power of blogs and community later into the year but it all has been a learning experience. Without further wait, here’s our stats for 2007:

Overall Stats

• Unique Visitors: 108,754
• Pageviews: 210,117
• Pages per Visit: 1.93

Traffic Sources (Overview)

• Referring Sites: 86,252 (79.31%)
• Direct Traffic: 11,833 (10.88%)
• Search Engines: 10,666 (9.81%)
• Other: 3

Top Content by Pageviews

1. Analysis: StumbleUpon’s Top 50 Stumblers (95,706 views)
2. Analysis: Top 100 Digg Users (17,215 views)
3. ViperChill Homepage (11,319 views)
4. Blog Homepage (8,286 views)
5. 5 Free Brand Monitoring Solutions (3,378 views)

Here’s how our traffic looked for the year, it’s clear September was a good month

Top 10 Keywords that sent Traffic
Sadly these wern’t as relevant as I might have liked but it’s all traffic…

1. Cherrytap
2. ViperChill
3. Mass Comment Code
4. Cherrytap Layouts
5. Multiply Themes
6. phpFoX Mods
7. Google Groups Spam
8. Google Hottrends
9. Mass Comment
10. Mass Comments

Top 10 Referring Websites

1. StumbleUpon
2. Digg
3. Sphinn
4. Forums.digitalpoint.com
5. viperchill.com
6. Google
7. forums.viperchill.com (no longer exist)
8. forums.phpfox.com
9. Problogger
10. Bittbox

Year End Summary…

At times I’m a little disappointed because when I really put the effort in, this site can really take off. Nearly half of those 208k pageviews were achieved in a 2 week period, it makes me wonder how things could have been if that kind of effort had have been kept up the whole year. I can’t be too upset though, this blog has had a lot of recognition from the biggest minds in the industry, we are well known by many and thats something that’s worth far more than pageviews or feed subscribers.

I hope you all had a good 2007, and we wish you all a Happy new year!