New Media Planner

SMM/SEO expertise fundamentally required. Our Santa Monica based start-up is building a consumer destination site: aggregating and curating the best how-to videos from across the fragmented web. Opening Nov 1. We need you to round out our management team and to help grow our site into a vibrant community for any human who is intellectually curious about watching anything how-to. You will have 2 direct reports (whom you will hire) to help you. Your job will be to drive traffic (measured by uniques and registered users). -Grassroots marketing. You must excel in non-paid marketing. Forging cross promotional campaigns. Establishing a true dialog with targeted community groups, blogs, and bulletin boards. Press. Alternative marketing. We will also develop online and onsite promotions with charismatic guest curators to drive traffic. -SEO expertise a must. You must have proven experience in the above. And you must be quantitatively analytical: you will be responsible for owning and monitoring all site metrics including traffic, membership, engagement and conversion rates. We are unlikely to pursue traditional media buys in print, tv, or radio. We would like for you to have a bachelors degree: you do not have to have an MBA. You do need to have curiosity, ambition, and ability. Location and Culture: We are located in the heart of Santa Monica, in a single story building with a private wonder-garden: if you want fresh figs, pick them off our trees. While we are the chiefs, we are also the Indians. In prior lives, we have created ground breaking prime time shows, launched national networks, redesigned multiple international networks. We have deep experience in writing, directing, and producing video, and traditional marketing. We plan to focus our video chops towards a weekly V-log and towards fun, viral promotion. You are not expected to know this area, but we are eager to teach you what we know. With all that said, please keep in mind that you will be joining a team of product bigots: our product will always be our best promotion and marketing. And you must participate in improving the product. (p.s. if you do not know what SMM is, then you probably should not apply.) Full time. Stock options. Health care.